Research provides you with valuable insight which can more than return on investment. Whether you need greater understanding of:
- Customer feedback on a new product or service
- Opinions on a new company or product name prior to change / launch
- The market place before you enter it
- Competitors, to clarify what you are doing differently
- The customer journey – is their actual journey different to what you think it should be?
- Gap Analysis – which services / products are certain customers using and which other services / products are relevant to them, but they are unaware of?
The results of which will shape the strategy for your marketing activity.
Questionnaires
From questionnaire design to analysis of results, Enterprise Marketing can help you – whatever your research requirements. We can help in advising you with both questionnaire compilation and question design – by taking your pre-existing questionnaire and reviewing the question wording, answer options given, routing of respondents throughout the survey and suitability of methodology for asking the questionnaire – allowing you to feel confident with the results you receive.
For advice or assistance with questionnaire design, please contact Richard at: richard.wood@enterprisemarketing.co.uk
Secondary Research
Secondary research (also known as desk research) is one of the most cost effective ways of gathering information. Costs are kept low by collating and utilising existing information and providing conclusions based on the results evident.
It can involve researching competitors in your market and insight into current market trends, giving you an understanding of landscape in which your business operates.
If you think that secondary research could benefit your business or you would like to know more, please contact Richard at: richard.wood@enterprisemarketing.co.uk.
Primary Research
In contrast to secondary research, primary research is all about obtaining fresh data or opinions from the market. This typically takes the form of questionnaires (quantitative) or focus groups (qualitative).
Quantitative – following an initial meeting to discuss your requirements, we can create and run your questionnaire for you. We will collate the results and analyse them; giving you clear and actionable findings which you can then use to the benefit of your business.
Qualitative – Following an initial meeting to discuss your requirements, we will facilitate a focus group of individuals (customers, for instance) for you; giving you insight and information around the objectives set. We provide transcripts (and recordings, if required) of the focus groups too; allowing you to refer back to the information recorded.
If you think that either of these may be of benefit to your company, please contact Richard at: richard.wood@enterprisemarketing.co.uk.
Understanding the Customer Experience
Enterprise Marketing offer an ‘Understanding the Customer Experience’ package. A must for any business that has frequent customer interaction. This package includes mystery shopping (video for instore mystery shopping, telephone for call handling mystery shopping and website interaction for online based mystery shopping), exit surveys (for instore) and insight into the customer psychology. This package is bespoke to you; so if you require a report containing all of the above, or you simply require instore mystery shopping, we can offer a package to suit your needs.
