We guarantee that the marketing strategy we deliver for you will pay for itself from the savings made using the planned, measurable approach that we provide; when implemented in the way we recommend.
This means that you can be secure in the knowledge that:
- You have ongoing marketing that has been well thought through – so no knee jerk reactions and wasted marketing spend, when it ‘goes a bit quiet’
- Puts you in control – so you know what is happening every month
- Enables you to increase or decrease the amount of marketing that you do to match your in-house resource and capability – so no unhappy customers
- Increases the flow of enthusiastic customers to your door
- Increases the amount of repeat business from existing customers
- Provides you with marketing metrics for future management decision making
Which means that:
- You have more control over your sales forecasting
- Your new and existing customers are well cared for
- You have a regular flow of happy customers and income
We have already done this for over 44 businesses since 2006, from start-ups to corporates in 37 industry sectors. We are happy for you to speak to them and you can see some of their video testimonials here or read on for written testimonials.
Call us now to book an appointment on 01296 584834 to discuss how we can do the same for you.
Mission Marketing Plans
Following the initial ‘fact finding’ meeting, when we agree that a Mission Marketing Plan is required, we would arrange a follow up meeting to gain a better understanding and more details of your products and services, objectives, target markets, industry, competitors and their marketing activity, your budget and any regionality or seasonality that may affect your business.
From this information, we can identify the key messages necessary to engage with each of your target markets and essentially provide a clear strategy of when you need to be talking to them, how you need to be talking to them and where you need to be talking to them.
So what is included in your Mission Marketing Plan?
A marketing plan is really a document of two halves, the first half includes:
- Background on your business – the point of this is that at any point if someone new gets involved in your marketing activity there is a document that states the starting point / current situation for your company’s marketing activities, the plan going forwards and how to get there
- Overview of the market within which your business operates, e.g. growing, declining, emerging
- Provides an overview of your competitors and your company’s main u.s.p.s to differentiate yourselves
- Objectives for your business for the next 12 months
- Strengths, Weaknesses, Opportunities and Threats to your business
- Seasonality of your business – any peaks and troughs
- Geographic coverage
- Target markets and possible different objectives for those re: what they want from your business
- Key messages to each of those target markets
- Market positioning
The second part is the strategy, which is where we really demonstrate our expertise. This part assesses all of the channels of communication and rationalises which are the most relevant to use to meet your objectives and how to best use those channels. It includes a timeline for recommended activity and guideline pricing.
Essentially it is a road map to assess the current environment within which the business is operating, identifying where the business wants to be in 12 months’ time and then providing a strategy using the recommended channels of communications to deliver the right message to the right people at the right time in the most cost effective and measurable way.
We are here to help make your marketing activity easy to implement, so we have a very flexible approach to the implementation of the Plan. Our follow up meeting, once we have delivered your Mission Marketing Plan, helps to clarify which activities you would like to handle yourself and which you prefer that we handle on your behalf. We are happy to break down the recommended activities into individual projects and discuss monthly payment plans or project by project invoicing.
We provide Marketing Growth plans for:
Mission Marketing Plan – Shuttle – Start-Ups £1,750.00 + VAT
Ideal for start-up businesses or businesses under £1million turnover
Mission Marketing Plan – Starship – SMEs £3,500.00 + VAT
Ideal for businesses between £1 – £10 million turnover
Mission Marketing Plan – Spacedock – Corporates £5,000.00 + VAT
Ideal for businesses from £10 million+ turnover
Don’t forget our guarantee – you will save the strategy fee that we charge by implementing the plans as recommended.
Testimonial – Patsy Wood from Dynamic Development Solutions:
“Karen has been the pivotal force in rebranding my business and providing me with a creative, robust and excellent marketing strategy. Karen’s great strength is that her vast experience is underpinned by her ability to really get to the heart of what her customers want for their business.
What sets Karen apart for me is her commitment, obvious passion about what she does, her wonderful way of connecting with people and her obvious expertise”.
Cost Effective Strategy
Sometimes all you need is a little more direction in the marketing that you are currently undertaking to ensure that you are getting as much value out of your spend, using the most appropriate channels of communications and keeping your branding consistent across these channels.
Being able to monitor and measure your marketing is very important, especially to SME businesses – to understand what activity is working best for you and is providing the best return on your investment.
We have even identified new revenue streams for businesses that we work with, simply by seeing things from a different perspective.
Satellite Strategy £495 + VAT
For standalone marketing campaigns, perhaps for one of your products or services, that has a particular objective to achieve.
Price includes:
- Initial one hour meeting
- Creation of strategy
- Rationalisation of relevant channels of communication based on your budget
- Timeline and budget allocation
Space Station Strategy – £995 + VAT
The most cost effective holistic approach for smaller businesses (under £500K turnover). The creation of your marketing strategy for the whole business in a brief (6-10 page) overview.
Price includes:
- Initial one hour meeting
- Clarification of Objectives
- Creation of ‘concept’ and strategy
- Rationalisation of relevant channels of communication based on your budget
- Outline time plan and budget allocation
- 1 hour follow up meeting with you to discuss appropriate next steps
Testimonial – Care Matters:
“Karen and the team took all my waffle and ideas and somehow managed to come up with a super marketing plan – it was very focussed and enabled us to actually become clearer about our proposition. She has been very supportive to my fledgling business and incredibly patient too.
I would recommend her without hesitation, and believe you will get value for your money.” February 17, 2011
Monthly Butt Kicking Service!
For just £120.00 + VAT / month you are able to pick our brains for one hour / month – either at a face to face meeting or on the telephone. This will help you keep on track, implementing your marketing strategy that we have helped create for you. There is a minimum sign up period of 3 months. When you call we will agree a mutually convenient time to discuss your issue to ensure we give our full attention to your situation.
