It is important to have a specialist who understands the complexities of print. Most people pick up on the subtleties of print unconsciously. For example, if you receive a thin, flimsy door drop leaflet from an Italian restaurant, your perception may be that the restaurant is relatively down-market and cheap, no matter how classy the design is. If the paper stock were thicker and perhaps even on uncoated paper stock, you would probably feel that the restaurant is more up-market because it feels classier.
The print has to work in collaboration with the design, as a cheap looking design on thicker stock, will simply be a little odd and confuse recipients, as it is neither positioning the restaurant in one way or another.
The same is true of your business card, so consider what people are picking up on when you hand them a cheaply produced business card and what that is subliminally saying to those recipients about your business!
We check your artwork prior to going to print, we check the printer’s proof prior to the full run going ahead, we often ‘proof on press’ as well because we work with local printers, and you can come along to see your print in progress. We ensure we keep you informed of the delivery dates and ensure the print you receive is exactly what you are expecting.
So, talk to us about your print requirements, whether for stationery, business cards, leaflets, brochures of all sizes, Christmas cards, calendars or something bespoke. We offer advice on the finishing too – whether that includes a matt lamination, gloss machine varnish, die cutting or spot UV.
Lithographic Print
This traditional printing method is ideal for larger print runs – the larger the print run, the greater the saving per individual item printed. To save you even more money, we make sure the right printing presses are used for the right job.
Digital Print
Digital print is ideal for short print runs, from one to a couple of hundred, or for variable print runs. It means personal information can be inserted to make the printed piece specific to each recipient.
Other Print Formats
We have provided large format print for exhibition graphics, many pop up banners and road side banners, even screen printing on clothing and merchandise.
We now regularly print on recycled stock and use printers who are ISO14001 accredited. If this is important to your business, please talk to Karen or email her at karen.moule@enterprisemarketing.co.uk.
