We are always updating and honing our knowledge not only of the marketing industry, but for a better business; something that you will also benefit from. As we walk this path of life long learning and continual self improvement, we are happy to share our thoughts on the books that we read. Happy reading!
Pitch Anything by Oren Klaff
Just started this and it’s by a guy that is used to pitching and winning deals for huge sums of money, based on a formula. So far, lots of machismo in it – an insight into the world of high finance. Glad I never worked in it!
The 4-Hour Work Week by Timothy Ferris (EMS Rating 6/10)
Upbeat, enjoyable read and one that gets you excited about being able to accomplish the same thing – a 4-hour work week. It clearly shows you how to achieve this and gives lots of great labour saving services that you can use. I felt it trailed off a bit inn the last section and lost its direction, but the concept is interesting and I think we can all learn from some of the ways to save time and better manage what time we have. Very humourous writing style.
Rich Dad Secrets by Robert T. Kiyosaki (EMS Rating: 7/10)
More advice and tips from ‘Rich Dad, Poor Dad’ (which I thought was excellent and ‘headshifted’ my brain) author. This was in CD form and was very easy listening with some reiteration of the basis of the original book and some additional useful ideas to implement. Good.
The Secrets of the Wealth Accelerators by Paul Avins (EMS Rating: 6/10)
New book from Paul Avins, creator of The Business Wealth Club. Contributions from his close team. Individual chapters from different associates each with their own top tips and advice. A useful read that is easy to dip in and out of.
The Compound Effect by Darren Hardy (EMS rating: 8/10)
Easy to read little book about making small sustainable changes on a daily or regular basis that can be maintained, to achieve the desired results in the long term. So no more choccy bars when I fill up the car, one extra glass of water per day, walking not driving to school, slightly smaller portions, will turn me into a size 14 by this time next year! Great motivator on several levels.
Business SOS by Paul Avins (EMS Rating: 8/10)
I loved this easy to read, easy to pick up, put down book. It highlights all aspects of a business and the elements you need to know with a workbook-like feel to it, so you can add your own actions and plans as a result of reading the preceding text. Something you can keep close to hand and revisit regularly to ensure you are on track. Really motivational and useful. Also visit www.thebusinesswealthclub.com and visit a group near you.
The Psychology of Selling by Brian Tracy(EMS Rating: 9/10)
I listened to this as a CD set and found it fantastic. It’s great to give you a clear understanding of people’s motivations for buying, how to elicit exactly what people want, why, and what their personal motivations are. Some great tips and techniques, which can only improve with practice.
The One Minute Salesperson by Spencer Johnson and Larry Wilson (EMS rating: 6/10)
Not as enjoyable as the One Minute Manager. Relevant if you’re in sales, however very formulaic which covers the basics but could go into more detail with more case studies and examples of the formula working in reality.
The E-Myth Revisited : Why Most Small Businesses Don’t Work & What To Do About It by Michael E. Gerber (EMS rating: 8/10)
Ideal for the person whose great at what they do and either thinking of going into business or already in business. Gives guidance on customer service and how to build a business that you work on and not in. Also helps to compartmentalise your business into job funtions and clarify your business structure (yes even with only one or two people in it) with a view to building the business and enabling you to be clear on the right person for that function. Mind shifting stuff!
The One Minute Manager by Kenneth H. Blanchard (EMS rating: 8/10)
A really quick and easy read story. Told in a very light hearted way, it gets the point across of how to manage people effectively in one minute. Ideal for new managers and those feeling they aren’t getting the best out of their staff now and don’t know why!
Screw It, Let’s Do It by Richard Branson (EMS rating: 6/10)
A light hearted easy to read overview of Richard Branson’s mindset and how that affected the decisions he has made throughout his life and the impact it has had on his business and relationships. Helpful if you are procrastinating over making a decision!
The Speed of Trust – The One Thing that Changes Everything – Stephen M.R. Covey (EMS rating: 7/10)
I got this as a CD and listened to it in the car, so I got through it more quickly than if it had been a book! Based on the theory that if people trust you they are more likely to buy from you. It guides you through how to build trust and keep it. Personally I think if you’re genuine and thoughtful person, you’ll be doing the things he advocates already!
Raving Fans – A Revolutionary Approach to Customer Service – CD by Kenneth H. Blanchard (EMS rating: 5/10)
Not that revolutionary at all really. If you don’t treat your customers like dirt, you’re already half way there. This reinforces actions you should be doing if you want to be demonstrating excellent customer service which results in loyal customers that say good things about you to others. A worthwhile read if you feel your customer service can be improved upon.
Rich Dad, Poor Dad – What the Rich Teach Their Kids About Money, That The Poor And The Middle Class Do Not by Robert T. Kiyosaki (EMS rating: 11/10)
Absolutely amazing book that has completely changed my outlook on the rest of my life and how I’m going to go about it from a financial point of view. I can not recommend this book highly enough if you want to be truly financially independent for the rest of your life and not dependent on the state in your old age!
Purple Cow – Transform Your Business By Being Remarkable by Seth Godin (EMS rating: 7/10)
Really good read to challenge your thinking on how to make your business stand out from the crowd like a purple cow in a field of black and white ones. Whether you make your service, your products or your business as a whole a purple cow, this is about being brave and doing something different and not the norm, to make people take notice and spend their money with you.
Retire Young, Retire Rich by Robert T. Kiyosaki
I’m about a third of the way through this so I’ll let you know how I get on with this, but it’s interesting if slightly repetitive in places!! Done intentionally I’m thinking to really get points across. I’ve mislaid the book, so when I find it, I’ll carry on!
Come back to visit and see updates to the books we have read and what rating we have given them. Thank you.
To purchase any of the books mentioned above, please click on the link below which with direct you to Amazon. As it is an affiliate link, Enteprise Marketing will make a small commission on any items purchased.
