Telemarketing can help with a variety of marketing and sales strategies.
Market Research
Telemarketing can be used to speak to the customer, achieving insights and answers to questions more quickly than postal or online surveys. The results help to clarify your marketing strategy enabling you to engage with those customers more effectively in the future.
Event Attendance / Follow Ups
If you want people to come to your event and you have mailed or emailed invitations, but want to ensure ‘bums on seats’, then telemarketing will help to achieve those critical numbers. See our Volunteer Workout case study to see how we used exactly this approach to achieve the number of attendees to their breakfast meetings.
Data Cleansing & Validation
Every business should have a clean, up-to-date database. If your database isn’t being updated on a daily basis, then this is an ideal project for telemarketers; confirming contact details of decision makers that you need to be talking to, updating addresses, telephone numbers and adding email addresses, where people ‘opt in’. We highly recommend this activity BEFORE any other marketing activity to save you money in the long run, so you’re not trying to ‘talk’ to people who don’t exist any more.
Segmenting your database once clean, is a lot easier and necessary to ensure you are speaking to discrete groups in an appropriate way, potentially with different messages. If you don’t know the segments you need to create – speak to Karen, as she’s fanatical about categorisation and order!
Appointment Setting
Too busy to follow up on mailing campaigns or contacting new propsects? Leave it to the telemarketers, who can focus on getting more appointments in your diary while you’re actually at appointments. That’s the way to really maximise your sales teams’ time.
Lead Generation
If you want help to qualify potential customers and ensure every meeting you have has a greater chance of success, leave it to the telemarketers. We can work to your campaign strategy and handle the follow up activity to ensure your pipeline is bursting.
Sales Training
Whether you want 1-2-1 in-house sales training, a review of your sales strategy or creation of a new approach to your sales, please call Karen now to discuss how we work with skilled sales professionals to ensure your marketing activity is supporting your sales efforts to maximum effect.
